Photo Tips

Most industries have their own unique language. The Art and Custom Framing industry is no exception. If you are unfamiliar with some of the more basic lingo, here are some definitions to help you.

For ease of handling and to help avoid production issues, you must be certain to limit your digital image file names to no more than 24 characters. There are several reasons for this; for one thing, prints made on our Noritsu 32 digital photo printer, include back printing of your order number, file names and other data, but each line of text is limited to 24 characters.

Whether you are shooting with a digital camera or are editing an image in the computer, an understanding of histograms is so useful as to be essentially mandatory. Histograms give you essential feedback on the overall exposure and the contrast range of an image. When shooting digitally, checking the histogram of what you just shot tells you if you nailed the exposure; if the exposure is poor, then you have a chance to reshoot after correcting the exposure.

Fluorescent lights are commonly used for overhead lighting to view prints and for light table illumination to view transparencies. Incandescent lights are too yellow and too hot. But not just any fluorescent bulb will do -- most fluorescent s have a sickly green cast to them, and can cause other ills in attempting to judge the color balance of an image. This Photo Tip will explain how to intelligently select a good fluorescent bulb.

"Zoom" lenses are simply lenses that have an adjustable focal length; "prime" lenses, in distinction, have a fixed focal length. Many people mistakenly equate "zoom" with "telephoto zoom," but that's not the case -- there are wide angle and normal zooms as well. Zooms are very popular these days and most of you are probably using them, but as anything in life they have pluses and minuses and I'd like to inform you of some of the issues involved in choosing one type over the other.

In today's digital world, many people believe that storing images on hard drives, cd's and through other electronic media solves your archival concerns. Unfortunately, this is not so!!! Cdr and dvdr media can degrade over time and are sensitive to such things as exposure to light, scratches and obsolescence. Hard drives, as we all know, can crash without warning. Some photographers use photo or data storage companies, and while these options may be among the best available, what happens if these operations go out of business and take your images with them?

Ah, the tripod. Nobody, but nobody likes to carry one. Yet nothing, but nothing, will improve your photography as much. The tripod is the single most important camera accessory most photographers can have. The most obvious advantage is that it gives your camera a stable mount from which you can use any shutter speed, no matter how slow.

The depth of field in an image is crucial to how it looks, and so controlling the depth of field when shooting is crucial in photography. Especially so in nature photography, where technical excellence is expected since there is usually time to thoughtfully set up one's camera controls.

Whether you've just bought an exciting new photograph or have a prized older one already on display, there are things you can do to protect and preserve your precious possession.

A Giclée (gee-clay) is a fine art inkjet print produced to exacting standards on archival media substrates. The process was originally pioneered in the early 1990’s by rock legend Graham Nash and his business associate Mac Holbert.

This tip is to help you become a more informed buyer of photographic art. There are a lot of things that go into the quality of a print besides your personal attraction to the image, and there are even unscrupulous sellers who exaggerate claims or conceal drawbacks. Of course you must adore an image before you even think of buying it, but what you learn here may help guide you through the thicket of variables to decide if the price being asked is fair.

Before you use Preview Gallery for the first time,  you will need to set up the features so that you can start using this powerful tool. Some of these steps need only be done one time, while others will need to be completed each time up upload a new event. Many settings can be changed after an gallery is uploaded, while other can not. If you have any questions about something not covered here, please check out our support section, or give us a call.


Ferrell McCollough, published by Lark Books 

Number of Images and Bracketing Amount

The approach to shooting HDR photography is one of capturing enough dynamic range that the HDR merging software has something valuable to work with.

Many of our clients have been asking for a solution for dealing with RAW digital files. They want to take advantage of the security that the extended exposure latitude and color correction range RAW shooting provides, but find the ordeal of correcting and processing the large images shot in this enhanced format too time consuming or confusing. We are pleased to offer a service that will free you from the time consuming burden of working in RAW (well, most of it - you still have to download your own memory cards!).

Do your digtial images really exist? If you really think about it, unlike the old days of film when you could tuck away your photos and negatives safely in a file cabinet, today's digital files could suddenly disapear as the result of a sudden power surge, black out or hard drive crash. In that sense, they really don't exist in a physical form like your old negatives and slides, rather only as phantom 1's and 0's stored on a delicate hard drive or memory card. 

Go to top